SEO AUDIT AGENCY

An SEO audit is a comprehensive diagnostic that exposes every weakness holding your site back from dominance. It’s a deep-dive examination of every element affecting how search engines — and now AI platforms — discover, crawl, index, and rank your site. We analyse technical infrastructure (site speed, crawlability, indexation, Core Web Vitals), on-page optimisation (content quality, keyword targeting, structured data), off-page authority (backlink profile, brand mentions, E-E-A-T signals), and competitive positioning across Google Search, AI Overviews, and zero-click environments. But it’s not just a health check. A Found SEO audit is a prioritised roadmap: what to fix today, what to restructure this quarter, and what to test for long-term dominance. We use Luminr, our AI-powered visibility platform, to track where you appear (or don’t) across every searchable platform — identifying the gaps competitors are exploiting. We don’t just diagnose problems. We architect solutions.

Everything. A Found SEO audit covers technical foundation, content performance, authority signals, and AI-first visibility — the four pillars that determine whether you dominate search or disappear into it.
Technical: site speed, mobile usability, crawl efficiency, indexation issues, Core Web Vitals, structured data implementation, hreflang for international sites, JavaScript rendering, and XML sitemap architecture.
Content: keyword targeting, search intent alignment, content gaps vs. competitors, internal linking structure, duplicate content detection, and thin page identification.
Authority: backlink profile quality, toxic link analysis, brand mention tracking, E-E-A-T signals, and competitive link gap analysis.
AI-first: visibility in AI Overviews, zero-click search performance, Brand Optimisation across generative engines, and AEO (Answer Engine Optimisation) readiness.
You get a prioritised roadmap, effort-vs-impact scoring, and recommendations on how to implement them.

Scope. A technical SEO audit focuses exclusively on site infrastructure: crawlability, indexation, site speed, mobile usability, Core Web Vitals, structured data, JavaScript rendering, and server configuration. It answers: “Can search engines access and understand my site?” A full SEO audit includes technical diagnostics plus content analysis (keyword targeting, search intent, content gaps), authority evaluation (backlink profile, E-E-A-T signals, brand mentions), competitive benchmarking, and AI-first visibility tracking (AI Overviews, zero-click search, Brand Optimisation). It answers: “Why am I not dominating my market, and what do I need to do to win?” Most brands need the full audit. Technical fixes alone won’t save you if your content doesn’t match intent, your backlink profile is weak, or you’re invisible in AI-generated search results.

Absolutely — and it must. Traditional SEO audits that ignore AI Overviews are already obsolete. Zero-click searches now account for nearly 60% of Google queries, and AI Overviews appear on billions of searches daily. If you’re not visible in these environments, you’re losing the majority of your addressable market. Our audits use Luminr to track exactly where your brand appears (or doesn’t) in AI-generated summaries, featured snippets, People Also Ask boxes, and knowledge panels — the placements that capture attention without clicks. We diagnose why you’re being excluded: missing structured data, weak E-E-A-T signals, content that doesn’t answer direct questions, or Brand Optimisation gaps that leave you invisible to AI crawlers. Then we architect the fix: structured data implementation, answer-focused content frameworks, and cross-channel strategies that build the authority signals AI platforms prioritise. The age of AI isn’t coming to search — it’s here. We navigate it for you.

By redefining what SEO even optimises for. AI-driven search — Google’s AI Overviews, Bing’s Copilot, ChatGPT’s SearchGPT, Perplexity — has shattered the traditional SERP. People aren’t scrolling through ten blue links. They’re getting answers inline, in zero-click environments, inside AI-generated summaries that cite brands algorithmically. If your site is optimised for only keyword targeting and meta descriptions, you’re invisible. Our audits diagnose AI-readiness across four dimensions:
1) Structured data implementation (are you machine-readable?).
2) Answer-focused content architecture (do you directly answer high-intent queries?).
3) E-E-A-T and brand authority signals (does AI trust you enough to cite you?).
4) Cross-channel Brand Optimisation (are you visible across every platform AI crawls?).
We use Luminr to track where you appear in AI-generated content, then architect strategies that earn visibility in the age of AI. Picture this: fully integrated SEO strategies that maximise your presence across traditional search, AI Overviews, and generative engines?

Annually as a strategic discipline, quarterly if you’re scaling aggressively or operating in volatile sectors. The search landscape evolves faster than internal teams can track: Google ships thousands of algorithm updates yearly, AI Overviews are rewriting visibility rules monthly, and competitors never stop optimising. An annual audit ensures you’re not accumulating technical debt, identifies emerging threats before they crater rankings, and benchmarks your progress against competitors and sector standards. Quarterly audits suit brands in hyper-competitive markets (finance, ecommerce, travel) or those executing rapid-growth strategies where every percentage point of visibility compounds into revenue. Beyond scheduled audits, trigger immediate diagnostics after: site migrations, major algorithm updates, unexplained traffic drops, or platform changes. Our clients who audit regularly outperform those who treat SEO as a one-time project.