MARKET RESEARCH AGENCY, LONDON
Shatter your growth ceiling and redefine success for tomorrow with Found, your London-based market research agency. Equipped with a powerhouse team of data scientists, analysts, and strategists, we’re here to help you unlock the brand, consumer, or competitor insights essential for confident decision-making.
Whether you are a B2B or B2C organisation, we apply our deep understanding of consumer behaviour, psychology and data science to bring you bold insights and a complete perspective, fueling your business growth and giving you a competitive edge.
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Why do I need
In the digital era where growth requires businesses to actively manage their relationship with data, impact rests on a fine balance between managing efficiencies and exploring new opportunities. We know that organisations are often left completely unsatisfied with just honing and refining the data they’ve inherited. Which is why at Found, we understand the importance of not just collecting and analysing data to gain a competitive edge by creating data for the future with confidence.
We don’t just leave you with lengthy reports and data dumps. We go a step further to untangle the complexities and contradictions inherent to human behaviour and apply our insights to give you actionable recommendations. Our hand-picked team of experts transition seamlessly between quantitative and qualitative research methods to build evidence based insight frameworks for the complex questions you need to answer.
Market Research
Assessing market size, audience attitudes and attributes is indispensable for brand and performance campaign strategies alike. Obtain a solid steer on who your existing and future customers are and help you understand the differences between consumers in various markets. Take advantage of our research expertise to drive direction and unlock new sources of growth.
CUSTOMER SEGMENTATION
Shape your proposition and enhance your brand experience by getting to the heart of the factors that drive consumer action and let you gain a competitive edge.
COMPETITOR INTELLIGENCE
Gain insights into your brand’s position through market share-of-voice studies and competitive benchmarking. Assess your performance to win market share against competitors and enter new territories.
TRENDS RESEARCH
Transform valuable market data on consumer behaviour trends into your growth currency, empowering strategic decision-making for your business to drive business growth.
SENTIMENT ANALYSIS
Keep a finger on the pulse of customer sentiment surrounding your brand and category to understand their needs and exceed their expectations, to foster lasting connections and drive business growth.
WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG
“Found has it all – a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next…”
CLIENT
Mission
The team at Bonmarché knew it was time to breathe some new life into their online marketing (particularly search) so Found were hired to freshen it up, and fast.
Read StoryResults
ROI INCREASE FROM PAID SEARCH YOY
results
YOY RISE IN NON-BRAND CR
MARKET RESEARCH COMPANY FAQS
Don’t stress, we’ve got
Market research is a strategy-led approach to collecting, analysing and interpreting information about target markets, including existing and potential customers, competitors and wider industry trends. Using a range of methodologies such as surveys, interviews, focus groups and data analysis, market research helps businesses uncover valuable insights that may not be available through internal data alone. These insights can be used to better understand customer behaviour, identify market opportunities, assess competitive landscapes and support more informed strategic decision-making.
Market research is a prerequisite for any business looking to build a strategic and competitive marketing approach. It serves as a flexible tool for informed, confident decision-making, helping businesses uncover the ‘why’ and ‘how’ behind customer behaviours and purchasing decisions. The insights gained through market research reveal the channels, messages and themes that resonate most within a market, enabling businesses to identify growth opportunities, better understand customer needs and mitigate risk. Ultimately, market research provides the foundation for more effective marketing strategies and stronger business performance.
We leverage a wide range of platforms, tools and specialist partners within our research methodologies, including SEMrush, Sistrix, Moz, Ahrefs, AWR, Sitebulb and our own proprietary global search intelligence platform, Luminr. As part of Tomorrow Group, we work closely with our sister company, Imagen Insights, a specialist consumer research agency that helps brands gather real-time feedback, opinions and behavioural insights from highly engaged audiences around the world.
By combining consumer insight from Imagen Insights with search intelligence, market data and competitor analysis, we can build a more complete picture of your audience, category and market landscape. The tools and methodologies we use are always tailored to the specific objectives of each project, ensuring we uncover the insights that matter most.
When we can’t find the right solution in the marketplace, we build one. Our team of next-generation data scientists, analysts and strategists can develop bespoke methodologies, datasets and tools to overcome complex research challenges, helping clients answer questions that off-the-shelf platforms simply can’t.
Any business looking to make more informed strategic decisions can benefit from market research. Whether you’re launching a new product, entering a new market, repositioning your brand or looking to improve marketing performance, market research provides the insights needed to reduce uncertainty and identify opportunities for growth. We work with businesses across a wide range of sectors, tailoring our approach to each organisation’s unique objectives, challenges and competitive landscape.
Absolutely. Competitor analysis is often a fundamental component of our market research projects, helping businesses understand where they sit within an increasingly competitive marketplace. We assess competitor positioning, messaging, visibility, market presence and customer perception to identify strengths, weaknesses and opportunities. By understanding what competitors are doing well – and where gaps exist – we can help uncover opportunities for differentiation, strengthen your proposition and support more effective strategic decision-making.
Yes. Market research provides the audience and market insights needed to build more effective marketing strategies. By understanding customer behaviours, motivations, preferences and pain points, businesses can develop more relevant messaging, improve audience targeting and identify the channels most likely to drive results. Research can also uncover emerging trends, shifts in consumer demand and new market opportunities, helping you invest budget more effectively and maximise marketing performance.