PROGRAMMATIC ADVERTISING AGENCY
In the ever-evolving world of digital advertising, at Found we’re all about breaking new ground with innovative Programmatic Advertising strategies. Our agency specialists create captivating programmatic display campaigns that connect with your target audiences, building concise, impactful Programmatic Advertising initiatives that navigate targeting complexities with precision.
Our holistic approach spans upper-funnel branding to lower-funnel acquisition, yielding tangible results, and adding incrementality to broader paid media activities. This ensures your brand stands out, achieving both measurable success and strategic effectiveness.
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Why do I need
Embark on an exciting marketing journey with an applied Programmatic Advertising strategy, transforming how brands connect with their audiences, elevating brand awareness and acquisition goals. Programmatic Advertising taps into cutting-edge technology and data analytics to automate real-time ad buying, ensuring maximum impact. Precisely target audiences across various digital platforms—such as YouTube, display networks, video, audio, connected TV (CTV), and digital out-of-home (DOOH). This significantly boosts brand awareness, ensuring your message reaches the right people at just the right moment.
The magic of Programmatic Advertising lies in its scalability and adaptability, keeping your brand ahead in industry trends and seamlessly integrating with different channels, ultimately enhancing overall marketing effectiveness. Our Programmatic Advertising strategies deliver measurable results, from strategic remarketing that brings visitors back to boosting conversion rates. Dive into the world of programmatic excellence with our agency, where precise targeting and strategic visibility come together for stronger marketing success.
Programmatic
INTEGRATED PROGRAMMATIC STRATEGY
Our Programmatic Advertising agency excels at crafting sophisticated strategies, seamlessly merging diverse advertising channels. This approach optimises synergies across display, social media, and video platforms for comprehensive and effective programmatic advertising.
DATA-PRECISION IN AUDIENCE TARGETING
Our commitment to data-driven decision-making defines our programmatic service. We carefully select and connect target audience groups using advanced data analytics on programmatic platforms. This enables tailored ad placements based on nuanced insights into user behaviour and demographics, improving ad spend efficiency for impactful campaigns.
EFFICIENT CAMPAIGN OPTIMISATION
Efficiency is central to our programmatic advertising service, encompassing strategic planning, real-time adjustments, and continuous monitoring of key performance indicators (KPIs). From optimising bids to refining ad creatives, our approach ensures refined programmatic campaigns for maximum effectiveness and resonance.
MEASUREMENT & REPORTING
Our programmatic service prioritises comprehensive measurement and reporting. Systematic analysis of programmatic campaign performance metrics provides actionable insights. Detailed reporting allows for a thorough assessment of campaign success, identifying areas for improvement and informing decision-making for future planning and activation.
AD OPERATIONS EXCELLENCE
Ad Operations is a significant part of what we do. It underscores our proficiency in managing the technical aspects of programmatic advertising. From ad trafficking to technical integrations, we optimise ad delivery, troubleshoot issues, and maintain a robust ad operations framework for smooth execution and minimal disruptions.
PROGRAMMATIC TRENDS INSIGHT
We dig deep into audience behaviour on programmatic platforms and technology partners to keep a close eye on emerging market trends through our programmatic advertising service. Analysing the data extensively keeps us in the loop about audience preferences and market changes. This forms the basis for crafting flexible programmatic marketing strategies that fit the current scene and meet the evolving needs of our dynamic audience.
Third Party Cookie Deprecation
The impending third-party cookie deprecation marks a pivotal shift in digital advertising, necessitating a strategic adaptation. With these cookies fading, our programmatic service stands at the forefront of this transition, ensuring clients navigate this landscape seamlessly. Our programmatic advertising agency embraces innovative technologies like contextual targeting, first-party data utilisation, and AI-driven audience insights to maintain precise targeting. Our commitment to transparency and compliance ensures ethical data practices, preserving user privacy. By focusing on alternative tracking methods and privacy-centric approaches, our programmatic service not only addresses the challenges posed by cookie deprecation but also leverages this opportunity to enhance user experience and campaign effectiveness in an evolving digital ecosystem.
“Found have proved to be a breath of fresh air. The team is well structured with a good mixture of people that always deliver high quality output and work. They understand our business objectives and are constantly striving to translate those into tangible results.”
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Having grown Vita Student across Meta and Google, it was time to diversify on new platforms by pivoting to exploit TikTok and Snapchat for higher reach and website traffic.
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PROGRAMMATIC ADVERTISING AGENCY FAQS
Don’t stress, we’ve got
In today’s digital advertising landscape, programmatic marketing plays a crucial role. This automated strategy, driven by algorithms and data analytics, allows real-time optimisation of ad purchases. Using specialised software, advertisers can precisely target demographics, place ads, and efficiently manage campaigns across diverse channels. The combination of automation and data enhances operational efficiency, enabling advertisers to create personalised content tailored to their audience’s preferences. Data-driven precision not only boosts advertising effectiveness but also maximises return on investment.
Programmatic advertising works through automated technology and algorithms that efficiently buy and sell digital ad space in real-time auctions. When a user visits a website or app, data is instantly collected and analysed to determine the best ad to display based on their behaviour, interests, and demographics. Advertisers bid for the ad space, and the winning ad is then instantly displayed to the user. This process happens in milliseconds, allowing for personalised and targeted ads to be delivered to the right audience at the right moment. Found’s programmatic advertising experts utilise this cutting-edge approach to create successful and data-driven campaigns for our clients.
Programmatic advertising offers targeted precision, leveraging automated algorithms and data analytics for real-time ad buying. This results in efficient audience targeting, optimal use of ad inventory, and personalised content delivery. The process enhances overall campaign effectiveness, maximises return on investment, and provides insightful analytics for continuous improvement. Additionally, programmatic advertising allows for scalability, transparency, and cost-effectiveness, making it a powerful tool in the dynamic landscape of digital marketing.
Partnering with Found, a London-based programmatic agency, ensures a tailored and strategic approach to automated advertising. With a focus on data-driven precision, Found optimises campaign management through advanced algorithms and real-time bidding expertise. The agency’s commitment to transparency, industry insights, and adaptability empowers brands to navigate the dynamic digital landscape effectively. Found’s specialised tools and strategic guidance enhance targeting and overall return on investment, making us a trusted ally for those seeking impactful and results-driven programmatic advertising solutions.