PRODUCT FEED OPTIMISATION SERVICES
At Found, we offer innovative shopping feed management services to deliver significant retail performance across Shopping, Search, and Social. Investing in feed optimisation is critical to ensure your ads stand out with high-quality, eye-catching listings that will capture the attention of your target audience.
Expertly managed by a Premier Google Partner Agency, feed optimisation will elevate impressions, click-through rates, and ultimately, drive more sales, generating tangible results for your business.
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Google Premier Partner
What is
Feed optimisation is a valuable tool for advertisers using platforms that require or can benefit from a product feed of information. Although commonly associated with Shopping campaigns, it can also benefit Search and Social channels by improving ad performance and driving higher conversion rates. Our team of experts can help you leverage the power of feed optimisation to maximise ROI for your business.
This service is a game-changer for ecommerce retailers seeking top-tier performance – strategically structuring ads that appeal to target audience needs, connecting with customers at the crucial decision-making moment, and successfully leveraging available offers by accurately matching ads to products that shoppers are interested in. It’s a must-have for any ecommerce brand.
Feed Optimisation
Google Shopping is a feed-driven advertising system that is ideal for businesses selling products online. Unlike traditional PPC advertising, it is not based on bidding on keywords. Instead, it focuses on presenting your products and informing Google that they are the most relevant results for the searcher. With our expertise in Google Shopping, we can help you optimise your product feed, making sure that your brand is reaching the right audience.
META DPA
Dynamic Product Advertising (DPA) is an increasingly popular tool for ecommerce businesses to advertise their products across Meta platforms. By utilising your product feed, DPA enables you to promote your entire product catalogue without having to create thousands of individual ads. With our expertise in DPA, we can help you break through the noise and achieve maximum ROI from your Meta advertising efforts.
Google’s search network is crucial for businesses. While keyword research and optimisation help improve ad positions and reduce CPCs, feed optimisation also enhances search ads by enabling dynamic ad copy tailored to products or audiences, thereby driving conversions. Optimise your feed for relevance and quality to reach the right audience and boost sales.
WE WORK WITH BIG BRANDS AND THOSE THAT ASPIRE TO BE BIG
“Found sure know how to make an impact, quickly. The expertise within the agency is a game changer. I couldn’t recommend them enough!”
CLIENT
Mission
We needed to deliver considerable uplift for Toolstation in a short period of time.
Read StoryResults
UPLIFT YOY
results
STRONGER TARGET ROAS
PRODUCT FEED OPTIMISATION FAQS
Don’t stress, we’ve got
Your product feed is the engine behind high-performing shopping ads. Get it right, and your products land in front of the right people, with the right details, at the right time. Get it wrong, and you’re burning budget on missed opportunities.
A clean, optimised feed boosts visibility, improves relevance, and drives conversions across Google Shopping, Meta, and Amazon. It keeps pricing, stock, and product data accurate—so you stay competitive. Smarter feed management means lower CPAs, higher ROAS, and better results.
Simply put: if your feed isn’t working, your ads won’t either. Nail it, and watch performance take off.
Titles & Descriptions
Your product titles and descriptions need the right keywords—strategically placed to match user intent and drive relevant traffic. No keyword stuffing, just smart, impactful optimisation that improves visibility without compromising readability.
Images
Sharp, professional images make all the difference. Clean, high-res visuals boost engagement and conversions, while correctly formatted file names and sizes ensure seamless display across platforms.
Categories
Products need to be mapped to the correct taxonomy for each platform. Get it wrong, and your listings won’t surface in the right searches.
Pricing & Stock
Nothing kills trust (or sales) faster than incorrect pricing or out-of-stock items still being advertised. Real-time updates keep your feed accurate, preventing wasted ad spend and customer frustration.
Feed Formatting
Errors, duplicates, or formatting issues? They’ll block your ads from running. Regular checks ensure your product feed is clean, compliant, and ready to perform.
We don’t just manage your product feed—we make it perform. Found optimises every detail, from keyword-rich titles to real-time updates, ensuring your products reach the right audience.
Working across Google Shopping, Meta, Amazon, and more, we fix errors, enhance data, and maximise visibility to drive conversions. No wasted spend, no missed opportunities—just a smarter, high-performing feed.
Want better ROAS and lower CPAs? Let’s make your feed work harder.