TikTok has taken the world by storm, with its immersive content and highly engaging algorithm. There’s more to TikTok than just memes and dancing. Brands are amplifying their content and reaching new audiences with fun, helpful, informative, and entertaining videos. There’s a niche for everyone on TikTok, you just have to find your audience.
Like other social platforms you can target users by their demographics, interests, and purchasing behaviour, or why not upload your 1st Party data? There’s a huge opportunity for brands to utilise TikTok’s advertising objectives to drive video views, website traffic, and even sales from TikTok Shop. Let Found help you conquer TikTok.
With less competition than on other platforms, advertisers can explore innovative formats to push creative boundaries. On TikTok, relevancy is essential and emotional messaging is key to achieving top performance. As a trusted TikTok advertising agency, we stay ahead of the latest trends and updates on the platform, ensuring our clients benefit from cutting-edge strategies and opportunities. Whether your goal is to boost brand awareness, drive app installs, or increase website visits, we have the expertise and insights to deliver success.
With TikTok’s exponential growth and unrivalled popularity among Gen Z and millennial audiences, partnering with a specialised TikTok advertising agency like Found can open doors to new customer bases and opportunities for your brand. Embrace the power of TikTok ads and unleash the full potential of this dynamic platform to elevate your business to new heights. Harnessing the full power of TikTok advertising to engage users and drive meaningful results for your brand is 10x easier with experts at your fingertips.
Awareness is key for any brand starting on a new platform. Broad targeting aids in reaching diverse audiences, amplifying reach, a pivotal objective in brand storytelling.
Gaining website traffic is a common objective for most brands, however, you must first provide engaging content and a strong incentive to click to your website.
Need more eyes on your content? Boost visibility with video view ads on TikTok for increased content engagement and broader audience reach.
Build a community on TikTok, engaging with your audience and driving deeper connections with the TikTok community. Grow your followers and increase traffic to your landing pages.
Once your audience is highly engaged, why not promote your app? You’ll want to target warm audiences who are very much aware of your brand and your offering.
”We work with Found across SEO, Paid Search, and Paid Social. From the pitch to working across our account, Found have given us a senior team with relevant industry experience and have been key drivers in the digital growth of our business. The team we work with are proactive and have been transparent and supportive throughout our working relationship. We’re really happy with the relationship so far and look forward to our continued partnership and the performance we’ll drive together as a team.”
Having grown Vita Student across Meta and Google, it was time to diversify on new platforms by pivoting to exploit TikTok and Snapchat for higher reach and website traffic.
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TikTok advertising is a form of social media marketing that leverages the popular short-form video platform, TikTok, to promote brands, products, and services to its massive user base.
As one of the fastest-growing social media platforms, TikTok offers various ad formats, including in-feed ads, branded effects, and sponsored hashtag challenges.
With its young and engaged audience, TikTok advertising provides businesses with an opportunity to showcase their creativity, engage with users through compelling video content, and reach a generation of digital-savvy consumers in a fun and innovative way.
To advertise on TikTok, you need to:
-Create a TikTok Ads account and select your campaign objective, such as brand awareness, traffic, or conversions.
-Define your target audience based on demographics, interests, and behaviours to ensure your ads reach the right users.
-Choose the ad format that aligns with your campaign goals, such as in-feed ads, branded effects, or sponsored hashtag challenges.
-Set your budget and bidding strategy to control your ad spend.
-Design and upload your creative content, keeping it engaging and aligned with TikTok’s vibrant and creative community.
-Launch your campaign and monitor its performance through the TikTok Ads Manager, making optimisations as needed to maximise results.
TikTok is a powerful platform for businesses for several reasons. Firstly, it reaches a younger audience, primarily Gen Z and Millennials. Its algorithm promotes content virality, giving businesses the potential for widespread exposure.
The short-form video format encourages creativity and storytelling, helping brands engage users effectively. TikTok’s authentic and playful nature enables businesses to showcase their personality and build a deeper connection with users.
Additionally, the platform offers various advertising options, such as in-feed ads, branded effects, and sponsored hashtag challenges, allowing businesses to tailor campaigns to their specific goals. Partnering with TikTok influencers can further amplify brand exposure and credibility.
Furthermore, TikTok’s ecommerce features facilitate direct product sales within the app, simplifying the path from discovery to purchase. Overall, TikTok’s growing popularity, creative environment, and diverse advertising options make it an excellent choice for businesses seeking to connect with younger audiences and boost brand awareness and growth.