MEDIA PLANNING AGENCY
Gone are the days of limited-platform digital success. Today’s winning strategies thrive on deep audience insights and harnessing every platform’s full power for explosive growth. Only the sharpest, most adaptable multi-channel approaches will keep you ahead in this fast-evolving landscape. With our super-smart media planning team and cutting-edge Everysearch™ methodology, we’re primed to deliver transformative results at every turn.
Our comprehensive approach ensures that no opportunity is missed, leveraging the strengths of each platform to create a cohesive and powerful digital presence. We combine creativity with data-driven strategies to craft campaigns that resonate with your target audience and drive meaningful engagement. Trust us to keep you at the forefront of digital innovation, ensuring sustained growth and a competitive edge in your market.
Great Places to Work
THE DRUM
Google Premier Partner
Why do I need
Navigating the digital landscape is more complex than ever, with a multitude of platforms from Google and Meta to TikTok and X, along with LinkedIn, Snapchat, and Reddit. Starting is one thing; maintaining momentum, tracking activity, and measuring performance across these diverse channels present a whole new set of challenges.
Enter Found. We expertly plan, execute, and optimise across all relevant platforms, ensuring no opportunity is missed. Our blend of Paid Media, SEO, and Social Media know-how, enriched with innovative Creative and Data strategies and underpinned by our proprietary Everysearch™ framework, guarantees comprehensive success across every searchable platform.
Media Planning
Our award-winning PPC specialists are Google Ads and Microsoft Advertising Premier Partners, which puts them in the top 3% of PPC teams in the UK. This means that whether you are looking to run campaigns across Search, Performance Max, Deman Gen, Display or YouTube then you can be confident that the team will know exactly how to maximise your returns.
With TikTok the latest major player to be added to the space then competition across Social Platforms is more fierce than ever and opportunity for advertisers is huge. In order to capitalise on this then you need a specialist team that knows each platform inside out, understands the audience nuances and instinctively gets what formats will work – anything less will see you get left behind.
Huge reach, unique targeting levers and rich and immersive formats mean that Programmatic Display is the perfect channel for finding your ideal customer and kickstarting their conversion journey. Our team works closely with a wide array of partners across Display, Video, Audio and DOOH to ensure that your brand is seen at the perfect time and in the perfect place.
WE WORK WITH BIG BRAND AND THOSE THAT ASPIRE TO BE BIG
“Found’s acumen, engagement and relentless drive to deliver a positive ROI has given us the confidence to up-weight our media budgets several-fold in a few months. I am particularly impressed by the innovative ideas they put forward to scale these channels and look forward to furthering success together in the year ahead.”
CLIENT
Mission
Having grown Vita Student across Meta and Google, it was time to diversify on new platforms by pivoting to exploit TikTok and Snapchat for higher reach and website traffic.
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Media planning is the process of selecting the optimal mix of media platforms to advertise a product, service, or brand. The goal is to determine the best combination of media to achieve the marketing campaign’s objectives, such as reaching the target audience effectively, maximising exposure, and increasing return on investment (ROI). This involves research, analysis, and allocation of the advertising budget across various channels like television, radio, print, online, and social media, ensuring the message reaches the right people at the right time and place.
Determining the target audience for a media plan involves conducting market research to understand potential customer demographics, psychographics, and behaviours. Analysing current customer data and understanding competitors’ strategies can also provide insights. From this information, you can segment the market into more specific groups, ensuring your media plan targets individuals most likely to respond to your advertising, based on their preferences, habits, and media consumption patterns.
Deciding on advertising media channels requires analysing your target audience’s habits and matching them to suitable platforms. Consider your product’s nature, message clarity, and each channel’s cost-effectiveness. Mix testing and past performance analysis to refine choices, ensuring your budget aligns with marketing goals for optimal reach and ROI.
Partnering with a media planning agency offers expert insights, access to diverse channels, and data-driven strategies, ensuring your ads reach the right audience efficiently and cost-effectively, optimising your advertising ROI.