Google Analytics 4 is the next generation of Google Analytics, replacing Google's Universal Analytics tool, which is sunsetting on 1st July 2023.

We've had our Paid Performance experts go through all of their notes from this year's Google Live event and highlight the 6 most important announcements, so that we could discuss them with you all here.

We share our highlights of what you should look to do to make the most of your blog content in 2024.

Last week, Google held its annual developer conference, Google I/O, and we got a glimpse into the newest plans for an ever-evolving Search landscape with the introduction of Search Generative AI. So, let's discuss it...

Harry Calvin Williams (Business Director | Found.) talks through the complex entanglement of advertising and consumer purchase decision making, and how this resulted in him choosing just one product out of the many thousands of options available online.

In this article, we'll look at why a positive relationship with your marketing agency is critical for brand success.

Here are some best practice guidelines to follow as you gear up for your next site migration…

For World Book Day last week, our staff went on social media to recommend books to their online networks. We thought it’d be a good idea to collate their personal recommendations here, in a single blog post, for you.

Gen Z is redefining search behavior, turning TikTok into their go-to platform for discovery. This article dives into why TikTok is emerging as the new Google for younger audiences, exploring how its algorithm, engaging content, and visual-first approach are reshaping search and influencing marketing strategies.

We've come 11th in this year's Flexa100 - an independently verified listing of the Top 100 most flexible companies to work for!

It’s recently been announced that Google is sunsetting its A/B testing platform Google Optimize on September 23rd 2023. So, let’s talk about what that means for your business and what you’re going to need to do before September rolls around.

We’ve taken a look into ChatGPT and some of the best ways we can utilise it to make us more productive. 

We asked our Organic Search experts; What have they actually learnt from 2022? What have they seen this year that's got them really excited? And (when they reflect on 2022) what do they consider to be a real SEO highlight or development?

Learn what Google E-E-A-T is and how it impacts SEO. This guide explains the importance of Experience, Expertise, Authority, and Trustworthiness in content creation, helping you optimise your site to meet Google’s quality standards and boost search rankings.