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Head of PPC
Kimara Saldanha is an adept digital marketing professional with six years of diverse experience spanning both B2B and B2C sectors. With a keen eye for staying ahead in the rapidly evolving digital landscape, Kimara is dedicated to applying best practices and conducting meticulous tests to ensure innovative and effective strategies that drive success across her clients.
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Video ad investment is growing rapidly, outpacing overall digital advertising growth. Here we explore how this shift has come about.
Kimara Saldanha, 30 Jul 2024
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The biggest change in search behaviour over the last few years hasn't been happening on ‘Search’ at all. Instead, the masses have been turning to Social platforms to perform searches.
Kimara Saldanha, 16 Jul 2024
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When it comes to PPC, the latest AI advancements should be treated as opportunities for evolution. Here's why.
Kimara Saldanha, 10 Jul 2024
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Here are our main takeaways from Google Marketing Live 2024.
Kimara Saldanha, 24 May 2024