In an era where AI-powered search tools are changing how consumers discover and engage with brands, ensuring your business is visible in these searches is more critical than ever. Here we take a look into why your brand may not be appearing and what you can do to improve visibility.

Super Keyword Planner gets keyword ideas & metrics for planning Google Ads campaigns more quickly, supercharging the research we do for client growth.

“What is a data scientist?” – this is a question I've asked myself since I first heard about the role.

Google Search is always changing, meaning complete visibility over the SERP is a necessity.

Mining is a use of data science techniques to unearth hidden patterns buried in text; expounding the findings into something useful is where mined ore might be chiselled into a masterpiece of insight. 

James Wolman explains and demonstrates some great Excel shortcuts for you to use in your everyday working lives

In a nutshell, data science gives answers to the things we don’t know that we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the answers to).

Automating keyword research using a Google Colabs notebook built to harness the semRush API is a frictionless method that saves time and effort.

In October we released an article teasing an analysis of the shopping SERPs being rolled out to the UK.

This article describes a handful of approaches that use data science to huge effect in various digital marketing streams.

Learn how to measure incrementality in marketing to identify true campaign impact. Discover techniques and tips to optimise your strategy and drive results.