The last 12 months have seen a significant change in consumer behaviour due to Covid-19. Online retailers have experienced unprecedented revenue growth and demand for goods delivered to the door has exceeded capacity.

Learn how to align your SEO strategy with audience intent to drive more traffic and conversions. Explore techniques for effective keyword targeting.

Now that we've left 2020 behind, we're looking forward to the trends we think will be big news in 2021.

James Wolman explains and demonstrates some great Excel shortcuts for you to use in your everyday working lives

We’ve heard the saying “SEO is dead”, and from the stories I could tell, it'd be easy to believe it is. SEO isn’t what it once was, but that isn’t a bad thing.

In a nutshell, data science gives answers to the things we don’t know that we don’t know. (Whereas data analytics tends to solve problems for questions we know we don’t have the answers to).

Is your marketing strategy too reliant on Google? Explore the risks and benefits of diversifying your approach to reach broader audiences and boost resilience.

This post acts as a summary of the talk and assumes some level of knowledge of local search ranking factors and experience using Google My Business.

Standardising fees for influencers may be unattainable due to the complexities of measuring influence, certain principles should become the norm: respect, equality, and fair negotiation.