Dan Fernandez

Director of Organic

As the Director of Organic, Dan is establishing new standards for how brands should approach SEO, capturing organic search opportunities, and reaching their target audience across every searchable platform. From Google to TikTok to LinkedIn to Baidu, Dan develops SEO strategies that adapt and evolve as quickly as the platforms do, enabling brands to reach their audience wherever they may be.

Dan Fernandez'S POSTS

Reddit’s AI Search Tool: What you need to know and how it could transform your digital strategy

Reddit has made waves with its revamped AI-powered search tool, signalling a new era for how users and brands interact with the platform.

Dan Fernandez, 16 Jan 2025

SEO for Reputation Management

As well as the ability to increase brand awareness, generate leads and sales SEO can also play a key part in demonstrating and controlling your brand reputation.

Dan Fernandez, 12 May 2022

What is the Ideal Bounce Rate for a website?

Bounce rate will differ by page, by search term and by search intent. There is no universal “good” or “bad” number.

Dan Fernandez, 24 Mar 2022

Long Term SEO Strategy: Do we ever finish optimising a site?

As we approach the end of a tumultuous year it’s likely that, after reviewing performance, attention will turn to where marketing budgets should be allocated for 2021 or the 2021/22 financial year.

Dan Fernandez, 30 Nov 2020

Most Significant Recent SEO changes in 2020.

Search engine algorithms and features change on a near daily basis, indeed Google announced that they made more than 3,200 to their “search systems” in a recent year.

Dan Fernandez, 01 Jul 2020