Paid Performance Operations Director
As Paid Performance Operations Director, Becky leverages her years of paid media expertise to develop efficient processes and innovative tools as well as impactful training programs that promote continual learning and empower the team to deliver consistently exceptional paid search and social campaigns.
Some effective strategies to ensure your Google Shopping Ads campaigns are prepared to capture the surge in online shopping activity across the Black Friday season.
Becky James, 11 Nov 2024
Optimise your Google Search account with four key fundamentals. Learn how to structure campaigns for better performance, efficiency, and ROI in modern search.
Becky James, 04 Mar 2021
Read our top tips and areas to consider when beginning to build a successful international PPC campaign using adwords.
Becky James, 18 Nov 2020
Becky James, 23 Jul 2020
Thinking about automating your PPC? We explore the advantages of automation and why human brilliance is still the cherry on top of an automated strategy.
Becky James, 22 May 2020
Becky James, 23 Oct 2018