Key Results
BACKGROUND
Trust Payments is a global payment processing company that provides customers globally with various commerce solutions. They have been working with Found’s SEO for 18 months.
CHALLENGE
When we were introduced to the Trust Payments website, it had a lot of onsite content. Our challenge was to enhance their search visibility, create better user experience, and improve conversion rate, without losing current authority and rankings.
To compete with much larger sites we needed to turn around the performance of the resources.
OUR APPROACH
“Our strategy for tackling the content was to review all existing content, categorise and optimise / remove. This needed to be done ahead of a site migration.”
REVIEW
The SEO carried out thorough analysis of all content currently on the site. This included both a statistical review of metrics but also a review of the content itself to check it was up to date and focused on the user's needs.
CATEGORISE
Once the analysis was done the content was categorised based on what was needed. Either is was good, it needed updating or it was going to be removed.
OPTIMISE
At this stage we were left with an extensive list of content that needed to be optimised. We focused on the content where we could get some gains early one and carried out keyword research and go to work optimising various elements. When the site launched the new and improved content was ready
With this project we were working with several key stakeholders. Educating them on the performance of the content and getting their buy in on the project was crucial for this to succeed.
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
Through the blog from the optimisation of the content across the blog section of the Trust Payments site.
The ranks were across highly targeted long-tail terms focusing on user’s pain points.
Plus +15% conversions to product pages driven by 20% increase in traffic driven by commercial terms.
"Working with Found has been a game-changer for us. Their proactive approach and constant drive to boost our rankings have truly impressed us. Despite our team's busy schedule, Found stepped in seamlessly, taking charge of SEO improvements swiftly and efficiently. Their expertise and adaptability have made collaboration a breeze. We're thrilled with the results and genuinely enjoy partnering with the Found team!"
UP NEXT
CLIENT
Mission
This new hotel brand needed help getting its name out there and capturing a new audience by creating informational content about London.
Read StoryResults
TRAFFIC INCREASE
results
ATTRIBUTED REVENUE