Key Results
BACKGROUND
The Clermont hotel launched as a new brand in 2021. A key focus for this new hotel brand was to get its name out there and capture a new audience through creating informational content about London.
CHALLENGE
The market for content targeting London is extremely saturated with sites such as TimeOut and Visit London able to create dozens of articles a day targeting the highest search volume terms.
OUR APPROACH
“Our approach for content was to leave the super-high search volume and highly competitive terms alone. Our approach instead focused on our target market and focusing on hyper-local and upcoming search search demands.”
CAPTURE EVERYGREEN DEMAND
We wanted to make sure the content we were creating would stand the test of time. When conducing research we ensured that the topics we were choosing either had a consistent search volume or were increasing.
SPOT UPCOMING TRENDS
We wanted to prioritise local businesses opening up within our content to get rank well early on for these terms and capture demand as it increases. We also looked at consumer trends across different channels TikTok, Instagram, Twitter to spot hidden gems. The search demand for these hidden gems would then see increases in demand at a later date.
FOCUS ON OUR TARGET MARKET
The target market for The Clermont is the more affluent section of visitors to London. We targeted content ideas that this audience would be searching for.
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
In 2024 traffic to the blog articles has increased and (every year since its launch) traffic has seen YoY growth.
The content created is driving revenue to the site and contributing to bookings.
The blog content and focus on niche topics is continuously driving new and improved keywords rankings.
”Found is fantastic, I'm so happy that we managed to find Found (no pun intended) They have great people, and they are such assets to the company. They are friendly, knowledgeable, hard-working, and diligent. I could not come up with enough superlatives to describe them.”
UP NEXT
CLIENT
Mission
We needed to prove PPC's worth quickly – in terms of lead volume and for delivering high quality leads.
Read StoryResults
CVR
results
LEAD INCREASE