One4All PPC Case Study

Found > Case Studies > ONE4ALL

INTRODUCTION BACKGROUND APPROACH RESULTS

ONE4ALL

Key Results

116 %

INCREASE IN CONVERSIONS YOY

93 %

INCREASE IN REVENUE YOY

3:1

REVENUE VS TARGET

EXPERTISE

Ecommerce, PPC

BACKGROUND

New audience opportunities to drive growth.

One4All is an e-commerce provider of gift cards for customers to be used across a variety of brands and for all and any occasion.

CHALLENGE

Whilst Q4 was a key period of trade for One4all, we had identified opportunities to reduce their reliance on this period and spread this throughout the year.

OUR APPROACH

In collaboration with the client, we developed a 'fly-wheel' model to increase sales during a historically slower period of trade. Incremental budget was invested above our BAU forecast, with the additional revenue generated immediately re-invested in the next month's campaigns.

KEYWORD OVERHAUL

The core audience for the One4all brand in the UK previously centred around older demographics (40+) gifting as Christmas presents, in addition to seasonal campaigns for events like Teacher’s Day & Valentines. Our entire strategy previously had a focus of ‘gift cards’ or ‘e-gift cards’.

AUDIENCE PROFILE

As part of the fly-wheel approach, we needed to broaden this audience profile and broaden our targeting to generic ‘gifting’ categories, as well as leveraging the new card categories around Fitness brands, Back to School, Restaurants and Fashion

PERFORMANCE MAX

Due to the limited range of SKUs within the feed, we kept all products within one campaign but split by asset group to ensure our audience signals, creatives and copy were tailored to each audience and card range (Fashion, Sports, Food).

A robust roadmap was put in place to make sure account hygiene and best practices were adhered to at all times, in order to maximise results, as well as constant ad hoc suggestions to implement to improve performance in–week. Dedicated budget trackers were set up to keep a close eye on results.