Key Results
BACKGROUND
The Clermont Hotel Group encompasses three unique brands, offering something different for everyone. They have 17 hotels and 5,000+ bedrooms, not to mention 120+ meeting and event spaces across London.
Found have been working with Clermont Hotel Group for 5+ years across SEO and PPC.
CHALLENGE
Clermont Hotel Group had recently launched a new site for their newest brand The Clermont, this launch unfortunately happened during the Covid Pandemic. As such there was a sudden and complete drop in demand for Hotels. It was paramount that when the leisure industry opened up again The Clermont was capitalising on as much as possible.
OUR APPROACH
“To compete with the online travel agents and other hotel sites we needed to make sure the new design was focused both on the luxury feel and driving conversions”
RESEARCH
A deep dive into conversion focused OTAs, an in-depth review of key competitors and analysis of heatmapping and user journey from HotJar formed the basis of our research. Because the site was new there was little data on how the site has performed so industry best practice and focus group testing was heavily relied on during the research stage.
PLANNING
Once the research stage was completed we presented our findings to the key stakeholders at Clermont Hotel Group. We took them through the detailed competitors and OTA research and what our focus groups though of the site and how easy it was to navigate. At this stage we presented our testing plan on how we would be improving on the issues faced.
EXECUTION
Once the tests had been signed off our in house developers created the tests on behalf of Clermont Hotel Group it was time to test them. Once created and signed off it was time to run the A/B tests. 50% of the users saw the original variant and 50% saw the new version.
The lack of historical data on the performance of the site and the slow recovery of the market following the Covid pandemic meant a change in our normal strategy.
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
Improvements to the booking bar across hotel pages helping to drive a significant increase in conversion rate.
Due to improvements in showcasing their products.
From creating a better on-page experience.
UP NEXT
CLIENT
Mission
Bonmarché have a very sophisticated SEO and PPC offering and wanted to ensure that they were making the most out of traffic driven to their site.
Read StoryResults
INCREASE IN CONVERSIONS
results
INCREMENTAL REVENUE DRIVEN