One4All Meta Advertising Case Study

Found > Case Studies > BLACKHAWK NETWORK

INTRODUCTION BACKGROUND APPROACH RESULTS

BLACKHAWK NETWORK

Key Results

76 %

INCREASE IN ROAS YOY

24 %

DECREASE IN CPA

194 %

INCREASE IN REVENUE

EXPERTISE

Ecommerce, Paid Social

BACKGROUND

Fueling Paid Social growth through creative and new platforms.

One4all gift cards are a popular multi-store gift card across the UK and Ireland. With popular retailers such as, John Lewis, Primark, Tk Maxx.

Over the last few years the Meta ads strategy has widened as more and more success has come from seasonal and BAU campaigns.

CHALLENGE

In 2023, One4all and Found took a more aggressive approach on paid social with ambitions to scale the account whilst maintaining strong ROAS.

Maintain a high ROAS (at least 9), through BAU activity and seasonal pushes such as Christmas and Thank you Teacher. Utilise Meta ads and Pinterest where appropriate.

OUR APPROACH

“To support One4all's UK growth targets, our strategy focused on driving traffic to the website, to drive awareness and build website remarketing audience pools. We were then able to utilise conversion campaigns to new audiences and website traffic audiences.”

META CREATIVE TESTING

With a stronger focus on creative testing, we've been able to implement a test and learn approach whilst rotating best performing graphics and marketing messages.

REMARKETING ON META

Remarketing audience have played a key role in driving conversions, across our website conversion campaigns, helping us to maintain a strong ROAS overall.

PINTEREST ADS

During seasonal pushes such as Christmas and Father's day, we utilised Pinterest in order to generate brand awareness to our key female demographic.

“Creating successful social campaigns rely so heavily on creative performance – it's responsible for 70% of campaign performance. Giving proactive feedback on creative and what will and won't work across social platforms has enabled us to deliver the fantastic performance highlighted.”