Key Results
BACKGROUND
1st Central, a leading UK direct-to-consumer car insurer, aimed to transform its sales strategy. The goal was to boosting direct policy purchases to compliment their thriving price comparison website channels. Which came with high acquisition costs, limited control over customer data, and a scepticism around social marketing’s ROI. This reliance hampered scalability and stifled brand growth opportunities.
CHALLENGE
Found was tasked with a bold challenge: to overhaul 1st Central’s customer acquisition strategy using our proprietary Everysearch™ framework. The goal was clear, deliver over 5,000 incremental sales at the target CPA.
At the heart of this transformation was Everysearch™, a proprietary framework designed to navigate the complexities of the modern consumer journey. In today’s “messy middle,” search extends beyond Google, and conversion paths are no longer linear. Everysearch™ enabled us to pinpoint critical touchpoints during the exploration and evaluation stages, delivering hyper-targeted, impactful messaging.
OUR APPROACH
"Our approach focused on positioning 1st Central where its potential customers were most engaged"
Audience Segmentation
Unlocking the power of first-party data to refine targeting.
Lookalike Audiences
Expanding reach by modelling data from high-value customers.
Google’s Pre-Built Audiences
Leveraging AI-driven insights to amplify campaign efficiency.
We executed a robust mix of campaigns, including:
– PPC (Brand and Non-brand Search)
– Performance Max campaigns
– Demand Generation initiatives
By aligning all channels under the Everysearch™ framework, we reduced reliance on third-party platforms and ensured consistent, data-driven messaging across the funnel.
RESULTS
The numbers speak for themselves:
The results surpassed expectations, delivered an award winning campaign, and firmly establishing 1st Central on a scalable growth trajectory:
Exceeding original targets.
driving efficiency and cost savings.
For Best Use of Search – B2C
”Working with Found has significantly improved our customer segmentation and digital marketing at 1st Central. Their AI-powered approach helped us uncover valuable insights from our first-party data, allowing us to deliver highly personalised experiences in paid search and social. As a result, we have seen impressive results in overall performance.”
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CLIENT
Mission
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TARGETED PEOPLE REACHED.
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