Whether they know what it is or not, almost everybody has heard about Pinterest — The social network with real visual appeal! It’s a pinboard-style social image sharing website that allows users to create and manage theme-based image boards that take the typical form of “interests”, “things I love” and more often than I care to think about, boards filled with pictures of cute and fluffy animals.
Pinterest is based on users using pinboards for inspiration, be that for wedding planning, re-decorating a room in your house or the next pair of sneakers you’re looking to buy. Pinterest literally has it all.
Brilliant integration with the two social media powerhouses Facebook and Twitter, ensures that people will be ‘re-pinning’ images for a long time based on the rapid and strong growth of a real community.
What makes it so Pinteresting for marketers?
• More than one-fifth of Facebook-connected users are on Pinterest daily (via Mashable)
• In the U.K., the majority of Pinterest users are male (via Ragan.com)
• Pinterest accounts for 3.6 percent of referral traffic (via PR Daily)
• Pinterest has 10.4 million registered users (via AppData)
• Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011 (via Monetate)
• The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook. (comScore, via TechCrunch)
This new social media hot spot is an attractive proposition for businesses who want to get the word out about their products, but how do you know if Pinterest is right for your business? A fantastic infographic from the guys at Intuit gives a simple decision tree to help you make that decision.
