In the latest of PerformanceIN’s INside the Boardroom, Found MD Tina Judic looks at the digital industry’s shift towards greater marketing integration, evaluating marketing automation and questions whether it’s really what it is cracked out to be:
Our industry’s shift towards greater marketing integration sees many of us reflecting on, and refining, the systems, structure and service we are providing our merchant clients. As our world becomes even more connected and the multi-screen revolution brings even greater cross-device, cross-channel, any time, any place buying journeys, we’re equally compelled to ensure our marketing approach is not only hard working but entirely relevant and inspiring to generate valuable sales and leads.
