We’re delighted to share the news that Found has won ‘Best use of Google Media’ at this year’s Independent Agency Awards for our work with Peacocks.
The awards ceremony took place last night and members of our team were thrilled to go up onstage to accept the award.
The Award
This particular category is sponsored by Google is designed as an opportunity for independent agencies (like us) to showcase and celebrate the best and most innovative use of Google products such as Google Ads and Youtube.
It’s specifically for campaigns that boost brand awareness, increase leads, online sales and conversion rates whilst showcasing detailed targeting techniques and contextual creative to deliver great results and stellar performance.
The Work
Found have be working alongside Peacocks since 2022. They are a fashion retail chain based in the UK and sit within the wider Edinburgh Woollen Mill group, with both online and in-store paths to purchase. They sit in a highly contested landscape, where market demand has been led by sale promotion periods and dominated by large brands.
The results of this particular piece of work we did with them were very impressive. By focusing on elevating brand awareness, prioritising click quality, and driving substantial revenue growth, our dedicated team of experts achieved exceptional results.
This work really demonstrated the power of a strategic approach – one that recognises the value of customer acquisition and brand building alongside cost optimisation. By working with Peacocks to invest in targeted marketing initiatives, we were able to break through the growth barrier and achieve substantial success.
The Feedback
Congratulations to the team at Found! This was a superb example of innovation, strategy, a challenger mindset, meticulous use of data, but most of all really great creative thinking. It drove impeccable results for Peacocks and breathed new life into the brand. Well done!
Sarah Byrne, Google
Our Thoughts
This was a collaborative effort involving strategic planning, compelling creatives, and full leverage of Google’s offerings – culminating in a 55% sales increase and a 13% year-over-year revenue growth for Peacocks, who we love working with.
This monumental success is a direct reflection of the extraordinary work ethic and talent of my team—Ella-Rose Hatchwell, Lauren Guzewich, and Joanne Jackson. Their tireless dedication is the driving force behind our achievements and I’m so proud!
Juliette Fletcher (Account Director | Found.)
