This week, Found were delighted to hear that one of our clients, electronics specialist Maplin, delivered an increase in like-for-like sales of 1.4% over the festive period, with online sales increasing by 21%. Considering how current economic woes are taking their toll on the high-street this is a great achievement and we warmly extend our congratulations to Maplin!
We began work on Maplin’s PPC accounts in September of last year, a huge undertaking that saw us overhaul and expand their activity on a large scale while simultaneously streamlining and improving our own processes and methods. It has proven to be a hugely rewarding campaign to work on so we are thrilled that our input has helped contribute toward Maplin’s Christmas fortunes.
It serves to highlight the importance of establishing a mutually beneficial partnership between client and agency, one where understanding, transparency and hard work on both sides can make hitting those KPIs a reality. Maplin’s managerial vision and clear-cut strategies over Christmas helped us to focus our own expertise in all the right areas, and together we achieved all that we set out to do. We look forward to the opportunities and challenges that this partnership will bring in the coming year.
