On Tuesday 28th April, we hosted our very own webinar for clients and colleagues alike. In these unprecedented times, it can be hard to look forward and understand how the upcoming weeks, months and years are going to look from a marketing perspective. So, we wanted to provide a learning resource that discusses the effects of COVID-19 on the digital marketing world, and what that could mean for brands in the future along with actionable business insights.
Kicking off with an initial welcome from Tina Judic, our CEO; our guest speaker Jon de Weijer from Google took us through helping CMOs in today’s uncertain market. Following Jon was our very own data scientist, James Wolman, to talk through how he and his team have been using data science to analyse the impact COVID-19 has had on the search landscape. His research ‘lifted the filter’ on the expectation of 2020 versus the reality across 200 industries and 14 countries. There is a lot of great information for you to digest so I’ll leave you with the link to the recorded webinar, enjoy!
What’s Next For Digital Marketing? The Impact of COVID-19
Agenda:
00:00-01:52 – Welcome – Tina Judic, CEO, Found
01:52-23:36 – Helping CMOs in Today’s Uncertain Market – Jon de Weijer, Google
23:36-32:41 – Q&A with Jon de Weijer, Google
32:41-51:44 – Expectation vs. Reality: Using Data Science to Lift the Filter on Search Demand – James Wolman, Found
51:44-56-15 – Q&A with James Wolman, Found
We hope you enjoy and find it useful, whether you’re a brand or an in-house team. If you would like to chat to one of the team at Found about our research or any insights we discussed above, then get in touch today.
