Head of PPC
Kimara Saldanha is an adept digital marketing professional with six years of diverse experience spanning both B2B and B2C sectors. With a keen eye for staying ahead in the rapidly evolving digital landscape, Kimara is dedicated to applying best practices and conducting meticulous tests to ensure innovative and effective strategies that drive success across her clients.
Google’s much anticipated ‘Cookieless Future’ is finally upon us. Here is what you need to know about it all.
Kimara Saldanha, 19 Nov 2024
Looking to accelerate your paid search performance? Learn about the benefits of working with a reputable PPC agency.
Kimara Saldanha, 05 Nov 2024
Learn how to implement effective strategies and techniques to help you successfully optimise PPC brand bidding campaigns. Read our guide.
Kimara Saldanha, 29 Oct 2024
Video ad investment is growing rapidly, outpacing overall digital advertising growth. Here we explore how this shift has come about.
Kimara Saldanha, 30 Jul 2024
The biggest change in search behaviour over the last few years hasn't been happening on ‘Search’ at all. Instead, the masses have been turning to Social platforms to perform searches.
Kimara Saldanha, 16 Jul 2024
When it comes to PPC, the latest AI advancements should be treated as opportunities for evolution. Here's why.
Kimara Saldanha, 10 Jul 2024
Here are our main takeaways from Google Marketing Live 2024.
Kimara Saldanha, 24 May 2024