Key Results
BACKGROUND
AllClear’s mission is to help anyone to get the insurance they want and need. Specialising in catering for customers with pre-existing medical conditions AllClear cover people who have a range of over 1,300 different conditions and have helped cover over 3 million people since 2000.
They are passionate about offering value to customers of any age, with any condition.
CHALLENGE
AllClear approached Found looking to ramp up their organic presence. Historically they had been heavily reliant on PPC to drive conversions and traffic. They needed a focused strategy and some dedicated SEO assistance if they were to get a foothold in a fiercely competitive space.
Travel insurance is a very competitive search landscape where the competition has big budgets. Historically AllClear had very little focus on SEO and were heavily reliant on PPC to drive results. Their site had lots of very similar content cannibalising one another and a lack of internal linking across important core pages.
The key outcome here was understanding not just what the competition were ranking for, but why they were ranking.
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
Also achieved a 24% increase in Organic Sessions YoY
Plus a 44% Increase in Organic Revenue YoY
Including 456 target keywords moved onto page 1!
"We've been very happy with the performance of Found, in the short time we've worked together we've seen organic keyword improvements translate into significantly increased traffic and revenue."
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CLIENT
Mission
We needed to use the exciting launch of Fender's American Professional Range to drive awareness for the brand.
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IMPRESSIONS ON YOUTUBE
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