Key Results
BACKGROUND
In the 25th anniversary year of the Wallabee, Clarks wanted to raise the global profile for the brand.
Through a co-ordinated influencer marketing campaign we managed to leverage 9 influencer profiles to generate >0.5 million impressions for the brand.
CHALLENGE
To get the attention that Clarks wanted and that Wallabees deserved, we needed to create and activate an influencer programme with a truly global reach.
Not just that, we also needed to source influencers that were just the right match for the Wallabees style and had an engaged audience of followers that could be leveraged to raise the Wallabees profile.
OUR APPROACH
"We hand-picked a range of creative influencers, who are all considered to be 'originals' in their respective fields. Each of their varying styles would bring a unique twist to the Wallabees look."
INFLUENCER MAKRETING
Like with any successful influencer campaign creators were all carefully vetted to ensure that their followers were genuine and that their content was an authentic fit for the brand.
CONTENT CREATION
We then worked with each influencer to co-create incredible content and stories to sit across their Instagram channels, driving interest in the Wallabees and the Clarks Originals brand.
ENGAGEMENT
Engagement was hugely positive, with Wallabees as the central defining element in a range of styles. The likes and comments came flooding in from both those familiar with the brand and those who were completely new to it.
These results speak for themselves, with a high reach and stellar engagement rates we had ourselves a very happy client.
Attention was earned and influence achieved.
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
9 hand-picked influencers drove over 577,125 highly qualified impressions.
4.69% average engagement rate – resulting in 2,915 new Instagram followers for Clarks Originals account.
With over 150k+ followers each, these trendsetters knew how to make thumb stopping content.