Key Results
BACKGROUND
Taylor & Francis, a heavyweight in academic publishing, offers millions of journal articles and eBooks across various disciplines. Their user-friendly platform lets you explore this wealth of research, and they even help researchers publish their findings.
CHALLENGE
T&F were looking for strategic insight to help drive their business strategy and get ahead of the competition. Luminr was the perfect hit to provide actionable insight across all channels.
OUR APPROACH
"Using our proprietary tech, Luminr we were able to provide a strategic insight report to drive valuable marketing decision making. The report was divided up into 4 main sections. Each of these sections broke down the data into a digestible and easy to understand format, giving clear next steps on how to take drive value across multiple channels."
INDUSTRY & COMPETITOR BENCHMARKS
“Great” performance is relative. We deep dived into the academic publishing industry to understand what good looks like and how Taylor & Francis stood by comparison not only to the industry but to their key competitors.
SWOT ANALYSIS
We looked at all of the data to help identify strengths, weaknesses, opportunities, and threats related to Taylor & Francis on the front page of Google search and support strategic marketing planning.
CONTENT OPPORTUNITIES
Content matters. We analysed content performance in the SERPs to identify the biggest opportunities to occupy more SERP Real Estate by producing great content.
The report provided a superb state of play view for T&F to benchmark themselves against their competitors in the industry. The SWOT analysis also gave a clear understanding of where their focus should be, with content opportunities providing specific areas where they can make quick wins.
"Luminr is a great tool as it doesn't just look at one channel in a silo, it instead provides a holistic view of the SERPs, hyper targeted through keywords you want to track."
RESULTS
The numbers speak for themselves:
When it came to analysing the campaign results, we had no doubt that we had smashed our given targets.
All hyper-relevant to T&F’s vertical.
With many more to be provided further down the line
Taking actionable learnings from competitor content.
”Luminr's insight is transformative for our business. We're impressed with richness of information it uncovers. It has helped guide and shape our content and SEO strategy. Being able to see what our competitors are doing is very helpful especially in an industry like ours which has very niche services.”
UP NEXT
CLIENT
Mission
The Amba brand was becoming the Clermont brand so we needed to seamlessly migrate 4 hotels to two domains (one new and one existing).
Read StoryResults
INCREASE IN DOMAIN VISIBILITY
results
INCREASE IN SESSIONS