Key Results
BACKGROUND
EDF is an energy provider, supplying electricity and gas to homes and businesses in the UK. The last few years have proved particularly.
A strategy was needed, to increase market share in a shrinking market, to continue to drive leads, with a focus on Heat products.
CHALLENGE
The market for Heat products is shrinking, in regards to search volumes, which meant that EDF were seeing a gradual decline in monthly lead volume.
Their Paid Search activity required a full review, to identify key recommendations that could have an immediate impact on lead performance.
OUR APPROACH
"We reviewed the account in line with Found & Google's best practices, to ensure any and all opportunity to capture the market were being maximised."
ACCOUNT AUDIT
We carried out an audit of the account, in line with Found & Google’s best practices. This included ensuring account hygiene was in place as well as new campaign launches and creative refreshes to overhaul results.
IMPLEMENTATION ROADMAP
As a Paid Search consultant to EDF, we provided a detailed roadmap of all recommended optimisations. Including, audience creation, asset development and campaign management.
IMPLEMENTATION SUPPORT
We continued to support EDF throughout the implementation of the recommendations included in the roadmap, through regular calls, during which the specific optimisations would be discussed.
In the highly volatile and competitive market, it is key to ensure that our Paid Search activity is operating as efficiently and effectively as possible, capturing a high proportion of relevant traffic.
RESULTS
The numbers speak for themselves:
The recommendations identified during the account audit, drove significant performance uplifts:
In combination with a 37% improvement in CVR.
Driving increase traffic, despite a further 7% reduction in impressions.
Due to identified and then implemented efficiencies.
“Found exceeded our expectations by bringing fresh ideas and positive energy to our Heat products. We’ve seen significant growth in PPC including a 95% increase in leads and a 21% CPA reduction.”
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CLIENT
Mission
We needed to deliver considerable uplift for Toolstation in a short period of time.
Read StoryResults
UPLIFT YOY
results
STRONGER TARGET ROAS